Mitsuba Banner Display your products here
Kansai Nerolac Banner
Display your products here
Nordson Banner



 Powder Coating Equipment
 Spray Booths
 Turnkey Systems
 Raw Material
 Air Compressors
 Dust Collection, Filters
 Pre treatment Chemical 
 Masking Products
 Powder Coating Units
 Powder Manufacturers
 Testing Equipment
 Testing Labs
 Used/Surplus equipment
 Books Periodicals



SF EXPO China 2011
May 11-13, 2011
To subscribe to our free monthly "IPC- e-newsletter", and read the current edition click the banner below.


To subscribe to our paid "ebiz" newsletter click the banner below.

Share your messages, problems, tips, queries, discussions etc. on our message board..
Note : Do not post messages of commercial nature.

You can promote your products and services through our website. Click here for various promotion options

Many portals talk to the world...
IPC  talks to people !

For those who need to know the moderator personally.
Vivek Soley

Create Your Badge





A lot of efforts go into the compilation of these monthly e newsletters. Some of the contributions from our subscribers are exclusive.
While using the contents into other print media, we would appreciate a reference to our website.

Welcome to the April 2011 edition of the IPC e-newsletter. The IPC e newsletter is distributed free to more than 4000 people around the world.

Our Archives
Click here for the archives

This edition of the newsletter contains:

Green News


News features.

Ask Joe Powder

Exhibitions and Conferences in April and May 2011

If you have information you would like to have included in this newsletter, please contact the moderator using the details given at the end of each newsletter. While we have used our best efforts in collecting and preparing the information on this newsletter, we do not assume, any liability for any loss or damage caused by errors or omissions, whether such errors or omissions resulted from negligence, accident or other causes. The user may use their own discretion while using the information.

If your e-mail program does not support HTML or if this e-newsletter does not appear correctly, please copy and paste the following URL in your web browser:


What's been keeping us busy

A few months earlier...

The basic raw material for powder coatings is resins. The information about the chemistry, availability fluctuation and trends in the raw material  used in the manufacturing of resin is vital. On popular demands we have introduced a few pages on our site which  could be of some use to the powder manufacturers.
Have a  look at these pages and let us know your reaction. These pages contain the basic information. Please let us know what further information you need

Titanium dioxide 
Neopentylglycol (NPG) 
Trimellitic anhydride 
Isophthalic Acid (PIA)  
bisphenol A BPA 
carbon black

We have noticed that many of the pages on Lets Finish it were edited with the intention of vandalism and spamming. Although the editing process also records the IP address, to prevent this vandalism we have now restricted the editing right to registered users only. Still, anyone can edit, but you just need to login before you edit.


Some of our subscribers are not receiving the newsletter on their email ids. Here are some tips.

Check your spam or junk mail box.
If your are not subscribed to our newsletter please add your email id in the box given below.

Subscribe to our e newsletter

Powered by


It appears that many of our subscribers are not aware of our e-biz newsletter. Our website generates a number of business enquiries every week. Such sales leads can generate business for a several products. You must have observed that we are eager to share such information with all the relevant people. Unlike, other business website which restrict "supplier to customer" interaction, we promote this activity.

Subscribe to the e-biz-newsletter, which contains information about potential customers who are in need of products related to powder coating.

To get this e-biz-newsletter, the user would have to pay a small annual processing fee. Please send a DD of Rs 5000 (US$ 125) in favour of "India Powder Coating" payable at Indore at the
contact address



Green News
2010 EU Home Owners' Perception of Green Materials in Buildings
A Frost & Sullivan research service titled 2010 EU Home Owners' Perception of Green Materials in Buildings is based on Frost & Sullivan’s recent online survey covering over 1,000 home owners and future home owners (those who plan on purchasing a home within the next two years). The study aims to assess the EU home owner/future home owners’ awareness of and preference for green homes, green materials, and green products. In addition, this study also analyses purchase decisions and process, importance of features/attributes, as well as current and future usage and implementations, plans to implement, and reasons for the decision. <more>

In order to operate a Burn-Off Oven, most states require the operator to obtain an Air Permit. Pollution Control Products Co. will assist you in obtaining your Air Permit by supplying you with all the necessary application forms for your state. All of the emission information pertaining to the furnace is already filled in on the forms. Once you send your application in to the state, Pollution Control Products Co. will be happy to answer any questions from your state officials concerning the oven. Permit fees vary from state to state.
If you are purchasing a new oven, the Air Permit Application Package can be supplied before an order is placed for the oven.<more>

Meeting to be held on chromium waste site in Jersey City
The Chromium Cleanup Partnership will hold a public meeting regarding plans to remediate the Garfield Avenue chromium site in Jersey City.
A meeting will be held to discuss the remediation of the Garfield Avenue chromium site in Jersey City, The Jersey Journal reports.
The Chromium Cleanup Partnership will hold the meeting from 6:30 to 8:30 p.m., at the Mary McLeod Bethune Life Center, 140 Dr. Martin Luther King Jr. Drive, Jersey City.
Representatives from PPG Industries, the state Department of Environmental Protection, and the City of Jersey City are expected to discuss the plans and brief the public about the progress of the initial cleanup at the site. <more>

Rowley firm fined for illgally discharging effluent
A ROWLEY Regis company has been fined £1,000 for illegally discharging trade effluent into the Severn Trent Water sewer network.
Metal finishers and powder coating specialists Decma Ltd has also been ordered to pay legal costs of £3,427 by Warley Magistrates Court.
The prosecution was brought by Severn Trent Water for breaches of the Water Industry Act 1991.<more>

Recycled Paint in Eco-Friendly Container Debuts in UK Retail Stores
RPC Containers Ltd., a UK- based manufacturer of paint containers, announced that a new recycled paint packaged in its 25% recycled plastic container will be sold in B&Q, a UK home improvement and garden center retailer.
he white emulsion paint, sold under B&Q’s Home Eco brand, is supplied by Newlife Paints.

The paint is made entirely from paint destined for the landfill, the company said. The unwanted or discarded paint has been separated into color batches and reconditioned into useable recycled paints.

The Home Eco label runs across several product types which gives consumers a ‘greener’ alternative, RPC said. <more>





Note: The infomercials are in alphabetical order. No other priorities associated.

   Infomercial from Mitsuba Systems  


   Infomercial from Powder Coatings Forum  


  Infomercial from SF EXPO China 2011

SF EXPO China 2011 Will Kick Off on May 11, 2011

The 9th Guangzhou (China) International Surface Finishing, Electroplating and Coating Exhibition (SF EXPO China 2011) is jointly organized by China Surface Engineering Association Electroplating Branch, Powder Coating Institute, Guangdong Electroplating Association, Guangdong Coating Industry Association and Wise Exhibition (Guangdong) Co.,Ltd. This international pageant for surface finishing industry will take place on May 11-13, 2011 at Guangzhou International Convention and Exhibition Center (Pazhou Complex), attracting about 300 exhibitors from USA, Germany, Russia, UK, France, Italy, India, Japan, Korea, etc. The renowned companies include Atotech, Winstar Chemical, DAQI Metal Grinding Meterial Co.,Ltd. , Ultra Technology Science Inc., Coventya, Norilsk, Wagner, ITW-Gema, Xidi Aishi Nanometer Technology Co., Ltd, etc. The visitors are estimated to be over 18,000.

SF EXPO China 2011 visitors are also from many foreign countries, including India, Brazil, Nigeria, Algeri, Saudi Arabia, Netherland, Japan, Pakistan, Hong Kong, Thailand, Malaysia, Phillipine, Singapore, Morocco, Ghana, Korea, Portugal, USA, Canada, Rusia, Colombia, Turkey, Mexico, etc. These professional attendees will come for the purpose of purchasing as well as investigation for the next exhibition.
SF EXPO China, held every two years, is the premier surface finishing activity in China. The promotion for the exhibition in 2011 started from 2009 and is widely supported by over 40 associations and 50 media partners around the world. The latest materials, equipments and technologies related to surface finishing, such as electroplating, coating applicants, shot peening, shot blasting, conversion coating and anodizing, will be displayed in the 3-day exhibition. In addition, several technical seminars, industry conferences and awarding ceremony will kick off at the same time with exhibition.

The concurrent events include: International Symposium on Surface Finishing Industry Development and New Product, Technology Promotion Conference, Members’ Assembly of Marketing Working Committee of China Surface Engineering Association, Technical Seminar on Traditional and Newly Developing Pretreatment Process of Painting (By China Surface Engineering Association Coating Branch), Annual Meeting of Guangdong and Guangzhou Electroplating Association, The 2nd International Plating Technical Forum (By Guangdong Electroplating Association), Awarding Ceremony for Outstanding Surface Finishing Enterprises, The 9th Guangzhou (China) International Coatings, Printing Inks & Adhesives Exhibition. The associations from USA, Australia, Singapore, Korea, etc. will join for business and technology exchange.

SF EXPO China 2011 Information:

Organizers: China Surface Finishing Engineering Association Electroplating Branch

Powder Coating Institute
Guangdong Electroplating Association
Guangdong Coating Industry Association
Wise Exhibition (Guangdong) Co.,Ltd.

Host: Wise Exhibition (Guangdong) Co., Ltd
Tel:86-20- 37587157 37599008



  Infomercial from Vijay Enterprises Pvt. Ltd

Vijay Enterprises Pvt. Ltd.

Vijay Enterprises is a leading manufacture of powder coating materials (PCM) in India. VIJAY COAT today stands as a Reliable source of High Quality and Durable Powder Coating materials at very reasonable prices. Vijay's PCM find extensive application for industrial and other demanding applications. Vijay enterprises was incorporated in 1995 with a view to supplying quality PCMs to Indian industry. Vijay's manufacturing set up is equipped with best machines from M/s Buss AG Switzerland who are world's largest manufacturer of Powder Coating Machines. Vijay has now established itself and earned a name for its quality supplies and prompt delivery at very economic prices. VIJAY has multi-locational production facilities near Ahmedabad in western India and at Silvassa in the U T of Dadra & Nagar Haveli, 200 Kms off Mumbai. This makes it a competitive source of PCMs to all customers. 

Vijay Enterprises Pvt. Ltd.

Admin. Office :
103, Gita Bhavan, 1st Floor, Opp. Vijay Transport,
Narol Char Rasta, AHMEDABAD 382 405.
Telephone: +91-79-2532 9057, 25329374,Fax: +91-79-2535 9481



Job Opportunities
Often we receive emails with no contents, but a resume word document attachment.
This column could be of use for such people, those who are looking our for better prospects.
Use this space to publish your mini resume in the format  given in the adjacent column. You may or may not reveal your identity. Send us these details and we will put it this column


IPC Classified
Your message here
You can reach thousands of people thorough our classified ads. Place your own classified text  ads. or messages  here Just for Rs 500 (USD 10) only

Contact the moderator for details
India Powder Coating
Vivek Soley
3, Lalaram Nagar, Indore, 452001 MP India
Phone 91 731 2492291
Mobile 9826297112
emails: ,

Manufacturer of Powder for Coating Purpose

An ISO 9001 Company
Any shade
Any time
Fast delivery

DIST. NASHIK (M.S.),TELE-FAX : 02551-240475
Mobile :09922 028787
E mail : 




(IPC exclusive)

Indian Powder manufacturers plan for a price rise

The raw material prices are growing. The powder coating cost depend on some basic raw materials like  Resin , Titanium dioxide constituents of resin like, Epichlorohydrin  Neopentylglycol (NPG) , Trimellitic anhydride , Isophthalic Acid (PIA)  , bisphenol A BPA , and carbon black

The costs of these chemicals have been on a steep rise. Companies with there own production of resins too are facing the same problem. There is no escape for them too. Every one had been waiting for someone else to change the equilibrium . Any change they feel will prompt customers to reshuffle. But in the end economics wins. Business can not continue incurring losses or very low margins. Market too is ready for a price rise.

Almost all the powder manufacturers are eager to make their feelings known to the public. Some views were loud and clear while some remained low toned voice with concern. While others prefered to keep silent. May be, for them, this issue is too sensitive to be discussed on an open platform

The raw materials scene is expected to worsen in terms of higher prices, shortages for epoxy resins and higher prices for PTA and PP resins. TIO-2 is expected to move up to very high levels. Logically even a 15% increase will stand up to Qtr-1. It makes sense in all manufacturers moving up the prices.

Small players could vacate the markets and approach larger manufacturers to undertake toll manufacturing. One aspect emerging is the market can re-organize to position a more level playing field. The top players have almost decided to go for a price increase in the range of 15% effective 1st April 11.

The impact of the recent earthquake and Tsunami in Japan is still to be assessed. NPG which is a key ingredient for polyesters is  sourced form Japan.

There is an obstacle in some paints production factories in North Kanto. Moreover, obtaining the raw material for paints is difficult because of the situation of the transportation condition. At the moment each company is trying to get a stable supply of tio2 . Hirozumi Arima Toryo Hochi Shinbunsha (THE PAINT & FINISHING NEWS) said in his email to India Powder Coating

Venugopal from Marpol said
We have already circulated price increase letters to all our dealers and end users on price rise. We are to Implement it from 1st April 2011.

Berger administration too feels the same "In today’s situation we are also going to increase minimum 10% on our existing price level effective from 15th March -2011. It is our understanding that without this increase, it would be a question of survival."

Similar price increase circulars have reached Nerolac dealers and users.

Anuj Gupta of Rapid coat mentioned
"We have increased prices since February 14th, 2011. How much, is the increase?, that would depends upon customer and product."

Prashant Naik of Orchid voiced his concern saying "
For other bigger brands, It’s time to revisit their own belief, of being “ Branded”. If brands are not getting premium prices, only lesser price and higher credits is the policy for sales, is it really true meaning of being branded ?
For smaller manufacturer it’s time to create own competitive space, i.e.” changing the play ground”
Correct prices will help end user to get better product and it will also help them to get new technology, new products, which can add value to total industry. And it will shift focus form price to value.

One of the officials at Titan Paints mentioned , "
We will be implementing a price rise from April. Unorganized and small manufacturers are disturbing the market by creating undue competition and quality compromises"

Companies which supply raw material to the powder manufacturers too are surprised by the existing low prices. One of them anonymously mentioned
"I only would like to tell the biggies to stop the price war and concentrate on quality and profitability not volumes. I am really not sure how much profits are generated at these ridiculous prices"

The next few weeks will be a test of patience. Let the logical and rational thinking win

India's Powder Market
A survey
We often receive calls and email from our the Powder Manufacturers inquiring about the size of the powder market of India.

Earlier if you recall, we use to do an annual analysis of the market and shared the information and the analysis with our viewers . However, since the last few years most of the powder companies have stopped revealing their annual production figures publicly. The reason they give is ‘policy matters’

There is a need to know the size of the Indian powder market but its more of a guess work now.

To generate an authentic figure we need your help. Each one of you will be having some bits of information, some pieces of the jigsaw puzzle to contribute the making of a complete picture.

This newsletter will reach most of the people in the powder coating field. Kindly fill up some of the details in the survey form on this link. You may or may not reveal your identity.

In a few weeks time we will try to analyze the data and create some comprehensive information out of it. As always, the information will be freely available.

We need your input. Help us to help you.

(Message for the print media).
A lot of efforts go into the compilation of these monthly e newsletters. Some of the contributions from our subscribers are exclusive. While using the contents into other print media, we would appreciate a reference to our website.



Major Automotive Manufacturers Impacted by Crisis in Japan
GM, Honda, Mazda, and Toyota among the manufacturers making adjustments to limit disruptions in the supply chain.
On March 24 Mazda Motor Corporation announced it will suspend the production of vehicles utilizing "in-process" inventory at its Hofu plant from March 28 onward. Mazda had temporarily resumed partial production at its Hiroshima and Hofu plans on March 22, producing replacement parts and parts for overseas production and vehicles utilizing in-process inventories. A decision on the resumption of full-scale production of both parts and vehicles will be made at a later date, according to a statement released by Mazda Motor Corporation. <more>

Abhijit Roy
Abhijit Roy is a team man. This attribute is said to have catapulted him to the helm of affairs at Berger Paints.
When he takes over as the CEO of Berger Paints in June 2012, he would have spent over 16 years with the company in different capacities. He had begun this journey in 1994 as a product manager.
A marketing graduate from the batch of 1989-91 at the Indian Institute of Management-Bangalore (IIM-B) and a BTech from Jadavpur University, Roy has undertaken the roles of product manager, general manager (marketing) and senior vice-president (sales & marketing) in the company.
During these years, Kolkata-based Berger Paints has also grown — from a Rs 120-crore to a Rs 2,000-crore company — and occupied the second position in terms of sales, behind only Asian Paints.
“I think his greatest asset over the next few years will be the fact that he has been part of, and grown with, Berger Paints, through its growth over the years,” said incumbent CEO Subir Bose.
Roy had played a major role in the investment Berger Paints had made in the area of green/lead-free paint — an initiative announced a year before and received well in the market, Bose said. The company has evolved from a two-factory to an eight-factory unit.
“The biggest challenge that he will face emanate from the growing competition that Berger faces with multinational companies increasing their footprint in India. Creation of niche segments and portfolio diversifications will also pose challenges,”, Bose explained.<more>

Asian Paints' P M Murty is BS CEO of the Year
Asian Paints Managing Director & CEO P M Murty is the Business Standard CEO of the Year for 2009-10. Murty was selected by a distinguished six-member jury led by ICICI Bank Chairman K V Kamath.

The jury members felt Murty, a 60-year-old IIM Calcutta alumnus who has been a one-company man through his working life, had risen to the challenge of competing in an industry that was fiercely competitive, and had come through with flying colours.<more>

Nippon Paint launches marketing operations in Mumbai
MUMBAI: Nippon Paint India has introduced marketing operations here. Through this move, the paint manufacturer has displayed the importance of expansion in the Indian markets in a phased manner. Mr Ramakanth V Akula, president- deecoratives, Nippon Paints India, said, “Having set new benchmarks of quality in India over the past 4 years, our dedication to innovation of products and our excellent customer service has been consistently recognised.<more>

Trilogy Electrostatic Spray Gun Maximizes Transfer Efficiency with the Highest kV Available for Liquid Painting Applications
The Trilogy Electrostatic Spray Gun System from Nordson delivers the highest kV in the industry - 93 kV - increasing transfer efficiency, reducing material costs and improving part finish.
At 93 kV, Trilogy systems provide superior transfer efficiency and paint wrap. With the strongest electrostatic load lines, voltage remains consistently high - even as gun-to-part distances change - ensuring high efficiency coverage. Equipped with Nordson air caps, Trilogy guns produce fine particle atomization at lower pressures for improved paint-to-part transfer with minimal overspray. With a Trilogy system, extreme fan pattern control from four to 20 inches is also achieved through fast, easy air adjustments that can accommodate varying part configurations. The increased transfer efficiency and fan pattern control saves money on coatings and rejects.
Trilogy spray systems are designed with coating versatility in mind. Featuring two atomization technologies - air spray and high volume, low pressure (HVLP) - Trilogy systems deliver superior application performance with a variety of substrates, coatings and part profiles. In addition, switching from air spray to HVLP and back is simple, requiring only the change of a nozzle. Trilogy systems are also available in manual or automatic gun models that incorporate the latest in engineering and design materials.<more>

Akzo Nobel names new marketing director
Akzo Nobel Automotive and Aerospace Coatings recently appointed Laura Costello marketing director for the Sikkens, Lesonal, U-Tech and Wanda brands in the car and commercial business sectors. Costello will be responsible for all

Renovation of massive Golden Gate Bridge main cables to start
Scaffolding is set to arrive by Wednesday at the Golden Gate Bridge so workers can do something that has never been done since the span opened: renovate the massive main cables.
The bridge — opened in 1937 — has two main cables that pass over the tops of the two main towers and are secured at either end in giant anchorages. They are the steel strings that hold the bridge together and support the roadway.<more>

Henkel announces price increase for industrial adhesives
With immediate effect, Henkel is implementing a price increase for certain product groups of its industrial adhesives. Increase amounts will vary based on market segment and technology. On average, the price increases will range from 10 - 25 %.
According to the company, the price increase is attributable to ongoing escalation of raw material costs over the last 15 months, especially affecting oil and natural gas based products. Continual spikes in global demand, coupled with capacity constraints in primary chemical, rosin, and resin feed stocks, have further tightened supply and have driven raw material prices upward, says Henkel.
For this reason, further price increases will become necessary in the following categories: hotmelts, polyurethane, water based adhesives and surface treatment products - says the company.<more>

ASTM Industrial Protective Coatings Subcommittee Publishes New Test Method
The texture - often called the profile - of concrete is one of the most important characteristics of a coating or overlayment bonding. A new ASTM International standard now fulfills the need within the concrete surface preparation field for a means of measuring and permanently replicating the profile of a concrete coated building surface.

ASTM D7682, Test Method for Replication and Measurement of Concrete Surface Profiles Using Replica Putty, was developed by Subcommittee D01.46 on Industrial Protective Coatings, part of ASTM International Committee D01 on Paint and Related Coatings, Materials and Applications.

“This technique uses replica putty to make impressions of concrete surfaces for either visual comparison or for quantifying the surface roughness,” says David Beamish, general manager, DeFelsko Corp., and a D01 member.<more>

PPG protective and marine coatings announces global price increases
PITTSBURGH, Feb. 24, 2011 – PPG Industries’ (NYSE: PPG) protective and marine coatings (PMC) business announced today that it is raising prices globally, as permissible by contract.
“As economies recover from the global recession, prices for basic commodities such as copper are increasing at alarming rates,” said Thomas Mauck, PPG vice president, protective and marine coatings. “Also, prices for epoxy and other processed raw materials that PMC uses are rising to account for the high costs of basic commodities. Based on current information and conditions, we forecast these inflationary trends will continue during 2011.”
PPG’s PMC business is a world leader in protective and marine coatings and is committed to supplying customers with quality coatings at the highest possible service level. Its products protect customers’ assets in some of the world’s most demanding conditions and environments, such as projects in the energy, infrastructure and marine segments. PPG PMC ( features AMERCOAT(R), SIGMA COATINGS(R) and other brand families.<more>

OMNOVA Announces Price Increases For Specialty Chemicals
OMNOVA Solutions' Specialty Chemicals business announced a price increase for styrene butadiene emulsion polymers ... more about price increases here

Ross Appoints New Asian Regional Sales Manager
Bogard Lagman, the former executive vice president of Charles Ross & Son Co., has been appointed the new regional sales manager for Asian and Middle Eastern countries.

Bogard is based out of Manila, Philippines and is responsible for sales management of products manufactured in Ross plants. His 30 years of experience in the specialty mixing and blending equipment business will be invaluable to Ross customers in these markets. In addition to assisting customers, he will be working directly with the company’s network of sales representatives.

Ross manufactures in five U.S. locations, in two Chinese locations, and in India. The company produces a diversified line of specialty mixing, blending, drying, and dispersion equipment for the process industries.<more>

Researcher: New Materials Could Prevent Nuke Disasters
Next-generation claddings and perhaps coatings may head off future nuclear disasters, but only if the United States is willing to return the research to the front burner, says a scientist who is developing more protective cladding for nuclear applications.

“There are materials that can withstand a few thousand degrees Celsius, but they have traditionally not been used for nuclear fuel cladding,” Dr. Hongbing Lu, of the University of Texas at Dallas, said in a recent interview.<more>

Sapa Extrusions Mississauga facility adds horizontal paint line
The Mississauga plant of Sapa Extrusions North America, headquartered in Rosemont, Ill., has acquired a new state-of-the-art horizontal paint line scheduled to be in full operation by June 2011 at its Guelph facility, according to a March 21 release. Capabilities of the new equipment provide a complete complement to the vertical paint line currently in operation at the Mississauga facility.

The advanced design of the horizontal paint line is fully automated and incorporates a 1,050-foot-long production line. It provides the ability to paint both liquid and powder coat custom colors, especially high-performance fluoropolymers, a three coat system, for a wide range of architectural and commercial applications.

With a paint line opening of 66 inches high by 32 inches wide and a maximum paint length of 29 feet, the equipment has the ability to paint a wide variety of product shapes and sizes, according to the release. That translates to outstanding painting performance for everything from small casted parts to larger and heavier fully assembled components, panels and break shapes.<more>




Ask Joe Powder

"Ask Joe Powder"
"Ask Joe Powder" is a question and answer column authored by Kevin Biller of the Powder Coating Research Group. Mr. Biller has over 30 years experience formulating and manufacturing powder coatings. He welcomes your questions regarding powder coating technology. Please write to:

Kevin Biller
The Powder Coating Research Group
15 W. Cherry Street, 3rd Floor
Columbus, OH 43215

Dear Joe,

We are a powder coating operation that coats automotive wheels and wheel covers. A couple months
ago you mentioned that powder coating technology was not capable of producing a chrome-like finish. I
have heard rumblings otherwise. Is that still the case?


Dear Sonny,

I am glad that you have brought this to my attention. Since responding back last fall, considerable
development work has come to fruition yielding some very attractive powder finishes. Through
improved blending techniques and the refinement of aluminum flake technology a much improved
chrome-like powder finish has emerged.

I have personally reviewed this breakthrough. Robert Johnson, an owner and the Technical Director of Key Finishes in Columbus, OH dropped by my lab and showed me some of their latest work. The test panels depicting the latest chrome-effect technology were significant improvements over earlier industry standards. These effects are partly due to advances made in leafing aluminum pigment technology. Brighter, more carefully controlled particle size of the aluminum flake appears to be part
of the reason for the improved brightness. Improvements in proprietary blending techniques are also a factor. Mr. Johnson explained that the chrome effect that they have developed is a “bonded” metallic powder formula. Bonding involves a process that essentially attaches the aluminum flake to the powder particles thereby eliminating segregation of the aluminum from the powder coating during handling, application and reclamation.

Not only does Key Finishes offer this attractive powder technology, Benda-Lutz does as well. Bill
Pofahl, their Sales and Marketing Director provided me with equally impressive samples of Benda-
Lutz’s chrome-effect powder coating technology. These almost mirror-like finishes offer a significant
improvement over traditional metallic powder technology. He uses a 20 degree gloss measurement
as the measure of brightness of metallic powder finishes. Traditional chrome-look powder coatings
produce a 200-320% gloss reflectance. The new chrome-like technology reflects around 700%. The
difference is quite striking.

One issue to note: these new chrome-like powder finishes will oxidize and darken if exposed to the
elements. It is necessary to topcoat them with a high quality clearcoat to lock in the look and protect the aluminum patina. A minor reduction in brightness may be observed depending upon the clearcoat used. Regardless these novel finishes are sure to turn heads.



Seminar Events Exhibitions

AeroDef Manufacturing Technical Conference & Exhibition
Dates: 05 April 2011 until 07 April 2011
Location: Anaheim, Calif.

Date: April 7 - 8 ' 2011, 2 Days Venue – Colombo, Srilanka

2011 NASF Washington Forum
Dates: 12 April 2011 until 14 April 2011
Location: Washington, D.C.

Dates: 12 April 2011 until 14 April 2011
Location: Las Vegas, Nev.

SAE Automotive World Congress
Dates: 12 April 2011 until 14 April 2011
Location: Detroit, Mich.

SVC Technical Conference & Exhibition
Dates: 16 April 2011 until 21 April 2011
Location: Chicago, Ill.

Process Cleaning Pavilion at PMTS
Dates: 19 April 2011 until 21 April 2011
Location: Columbus, Ohio

Precision Machining Technology Show
Dates: 19 April 2011 until 21 April 2011
Location: Columbus, Ohio

SF EXPO China 2011
Date: Wednesday, May 11, 2011 - Friday, May 13, 2011
Location: Guangzhou, China
Description: The 9th Guangzhou International Surface Finishing, Electroplating and Coating Exhibition is jointly organized by China Surface Engineering Association Electroplating Branch, Powder Coating Institute (USA), Guangdong Electroplating Association and Wise Exhibition (Guangdong) Co., Ltd.

Asia Coatings Congress 2011
May 18 - 19
Location: Ho Chi Minh City, Vietnam
Contact: DMG World Media, The Coatings Group
Phone: +44 (0) 1737 855 078



India Powder Coating
Vivek Soley
3, Lalaram Nagar, Indore, 452001 MP India
Phone 91 731 2492291
Mobile +91 9826297112
Alternative email,

While we have used our best efforts in collecting and preparing the information on this website and newsletter, we do not assume, any liability for any loss or damage caused by errors or omissions, whether such errors or omissions resulted from negligence, accident or other causes. The user may use their own discretion while using the information.